Shoe Dog by Phil Knight

I’ve recently finished reading Shoe Dog by Phil Knight, the story of the founder of Nike and I loved it! I’ve been reading a lot of specific “Self Investment” books recently and this made a pleasant change, though as you might expect from someone that built a massive sporting goods empire from the humble beginnings of selling training shoes from the boot (trunk) of his car, there’s still a lot of wisdom in there. Here’s a few quotes that resonated with me;


Johnson said, “we show up with this new Nike, and it’s totally untested, and frankly it’s not even all that good—and you guys are buying it. What gives?” The man laughed. “We’ve been doing business with you Blue Ribbon guys for years,” he said, “and we know that you guys tell the truth. Everyone else bullshits, you guys always shoot straight. So if you say this new shoe, this Nike, is worth a shot, we believe.”’ [Blue Ribbon was the company name before Nike became the brand]

Positivity and Passion

‘Fear of failure, I thought, will never be our downfall as a company. Not that any of us thought we wouldn’t fail; in fact we had every expectation that we would. But when we did fail, we had faith that we’d do it fast, learn from it, and be better for it’

‘Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.’

So even in these quotes, we’ve got three key points of authenticity, positivity and passion, but wrapped up not in psycho-analytical studies, but in the inspiring story of someone who started from nowhere and became a worldwide, respected and trusted brand.

In fact I got so entranced in Shoe Dog that at the end of my walk each morning, instead of instantly switching off to get in the shower which is what I normally do, I’d often listen all the way to the end of the chapter first.
Definitely worth your time. Use this link or click on the book picture above to check it out for yourself.

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