Deej’s Book List

I have personally read and received value from every book listed, some greatly so. Listed simply in the order in which I read them.
Read. Enjoy. Grow.

The Traveller’s Gift
Andy Andrew

The Traveller’s Gift offers a modern day parable of one man’s choices—and the attitudes that make the difference between failure and success;
An extraordinary experience awaits David Ponder. He find himself traveling back in time, meeting leaders and heroes at crucial moments in their lives—from Abraham Lincoln to Anne Frank. By the time his journey is over, he has received seven secrets for success—and a second chance.

The Slight Edge
Jeff Olson

The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire. Jeff Olson suggests that just 1 person in 20 is achieving a significant measure of his or her goals in life; Learn why some people make dream after dream come true, while others just continue dreaming…

Grit
Angela Duckworth

The first book I read as an audiobook – Pioneering psychologist Angela Duckworth shows parents, educators, students, and business people both seasoned and new that the secret to outstanding achievement is not talent but a focused persistence called grit. Citing numerous scientific studies, she discusses what “grit” is, how to define it and who has it, and perhaps most importantly – how to get it.

Mindset
Dr. Carol S. Dweck

World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea-the power of our mindset. Dweck explains why it’s not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn’t foster self-esteem and lead to accomplishment, but may actually jeopardize success. With the right mindset, we can motivate our kids and help them to raise their grades, as well as reach our own goals-personal and professional.

Think And Grow Rich
Napoleon Hill

Think and Grow Rich is the result of more than twenty years of study of many individuals of the age, each of whom who had amassed personal fortunes. Hill studied their habits and provides the reader with 13 principles in the form of a “Philosophy of Achievement”. In Think And Grow Rich, Hill refers to a secret which he suggests, if uncovered, can propel the reader to success not just financially but in any area of life.

Shoe Dog
Phil Knight

One of my favourite reads Shoe Dog is a gripping tale of adventure, financial risk, camaraderie, personal tragedy and ultimately great financial success. Don’t be put off by the bad press about Nike sweat shops in the third world, Phil Knight’s auto biographical account is a story of how one man chanced a deal with a Japanese shoe manufacture and progressed from selling shoes from the boot of his car at athletics events, to a multi billion dollar, world recognised sports brand.
A real page turner.

Feel The Fear And Do It Anyway
Susan Jeffers

What are you afraid of? Asserting yourself; Not asserting yourself; Making decisions; Indecision; Loneliness; Intimacy; Changing jobs; Being stuck in a rut; Starting a relationship; Ending a relationship; Failure; Sucess. Feel The Fear And Do It Anyway will give you the insight and tools to vastly improve your ability to handle any given situation. You will learn to live your life the way you want – so you can move from a place of pain, paralysis, depression and indecision to one of power, energy, enthusiasm and action.

Extreme Ownership
Jocko Willink and Leif Babin

I’m definitely not a fan of war, though I’m certainly prepared to concede that the front line is a crucible from which many leadership lessons can be learnt. Ex Navy SEAL officers Jockon Willink and Leif Babin take principles of leadership they learnt the hard way and against a background of a war zone in Iraq, apply them to business life with effective result. The concept of extreme ownership is one that when grasped wholeheartedly, takes on complete responsibility for the situation and for bringing that situation to a desired conclusion. An interesting and thought provoking read.

Can’t Hurt Me
David Goggins

For David Goggins, childhood was a nightmare — poverty, prejudice, and physical abuse coloured his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Navy SEAL and ultra-running fitenss icon, inspiring Outside magazine to name him “The Fittest (Real) Man in America.” In Can’t Hurt Me, he shares his astonishing life story and illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.

The Obstacle Is The Way
Ryan Holiday

We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. In The Obstacle Is The Way Ryan Holiday, who dropped out of college at nineteen and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better.

To Sell Is Human
Daniel H. Pink

We’re all in Sales now; Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match.com profiles. Relying on science, analysis and his trademark clarity of thought, in To Sell Is Human Pink shows that sales isn’t what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on this new terrain – including six new ways to pitch your idea, three ways to understand another’s perspective, five frames that can make your message clearer, and much more. Essential reading.

Marketing – A Love Story
Bernadette Jiwa

Marketing has become a necessity for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
How different would marketing be then?
In this collection of posts from her blog, Bernadette Jiwa investigates a re-orientation of the traditional marketing model, bringing to the table some insightful and innovative ideas.

Start With Why
Simon Sinek

According to the blurb on Amazon, Start With Why is “Based on the most-watched TED Talk of all time” and Simon Sinek is certainly a respected motivationalist. He makes some good points in this book though when he started making claims about the Wright Brothers which sounded just a little too appropriate, I did some research myself (see “To Conquer The Air by James Tobin”) and concluded that Sinek was apparently altering history just to fit nicely into his illustration. At this point it’s sad to say he lost all credibility with me. A shame really, because I believe his general reasoning to be sound and insightful. Give it a read though, and see what you think?

To Conquer The Air
The Wright Brothers And The Great Race For Flight
James Tobin

Apparently pieced together from test logs, correspondence, diaries, and news clippings, this historian James Tobin relates a marvellous account of the years up to and following the historic first flight on the Atlantic Shore, centring on the Wright brothers but including other aviation pioneers of the age. Tobin’s factual yet colourful tale is compulsive reading, detailing how the Wright brothers concerned themselves firstly with control of gliders before adding an engine and making the first powered flight in late 1903. A story of how tenacity and dogged determination overcame difficulties and in truth, an absolutely fascinating read.

Sometimes You Win, Sometimes You Learn
John C. Maxwell

Have you ever read or heard something that resonated so strongly you found yourself crying out “Yes” involuntarily? Sometimes You Win had me doing this on numerous occasions. Pleasantly devoid of references to Thomas Edison, John C. Maxwell prefers to call upon his own experience to illustrate his points, though he does include quotes and stiries from elsewhere too. My first listen (I tend to choose the audiobooks) was on a car journey that turned out twice as long as expected, but Maxwell includes so much wealth in this book that I felt this turned out to be a real blessing. Full of inspirational gems, with Sometimes You Win, sometimes you can learn too!